Rainforest Cafe Rewards Loyalty Program
In this final project at Georgia Tech, I acted as marketing manager with four other marketers to create a Loyalty Program for Rainforest Cafe. To do this we designed a multi-channel marketing plan to execute the launch of the Rainforest Rewards Mobile App.
- Analyzed data to create relevant program-level objectives & KPIs
- Built out ad campaigns for Google Search, Google Display, YouTube with an Email Retargeting Campaign
- Created a collaborative MURAL board with marketing plan and campaign screen shots
- Oversaw the entirety of the project and assisted other team members with ideation and support
Hedge House Furniture
Technical SEO Audit
- Audited Technical Elements of HedgeHouseFurniture.com
- Developed Recomendations for Improved Search Engine Crawability
- Provided an Updated Keyword Strategy
- Created an Updated Internal Linking Structure
- Provided Keyword Optimized Content Updates
- Keyword Metadata & an Updated Backlink Strategy
Beach Authority
E-commerce | Shopify
Key responsibilities include designing & updating the website, performing product and keyword research, executing SEO strategies, creating content for the website and social media, fulfilling orders, and handling customer service requests
- Branded Shopify Store
- Implemented White-hat SEO Strategies
- Produced Keyword Optimized Product Listings
- Drove Sales through Organic Google Search Results
- Produced Creative for Display, & Social Media Ads
- Social Media Publishing & Curation
- Handled Order Fulfillment & Customer Service
WeCode2
Non-Profit Organization | WordPress
This project was done in collaboration with other students who were responsible primarily for the marketing portion of this organization. I was responsible for building and developing the website.
- Collaborated with a Team Member to Create Website
- Created Wireframe to Plan & Design Navigation
- Implemented Best Practices for UI/UX, Copy, & On-Page SEO
- Implemented Internal Linking Structure
- Branded Colors with Graphics & Logo
- Created Scannable QR Leading to Donations Page (no longer active)
Visit Savannah
Lead Generation Website | WordPress
- Planned, Designed, & Created a WordPress Site for Savannah Tourism Project
- Built Objective-driven Pages with Internal Linking Structure
- Applied Best Practices for UI/UX
- Navigational Menu with Corresponding Web Content
- Contact Form for Collecting Leads
Wieden & Kennedy + Instagram
Campaign Case Study Slidedeck
- Analyzed a Marketing Campaign between Wieden & Kennedy and Instagram
- Effectively Identified & Explained Company Business Model
- Analyzed Company Business Objectives
- Identified Key Marketing Channels & Technologies Involved
- Performed Competitive & Audience Research
LinkedIn + Twitter Advertising
Social Media Ad Campaign | Audience Targeting
- Mobile App Download Campaign on Twitter
- Brand Awareness Campaign on LinkedIn
- Fictious Client: Medium
- Created audience Segments from Interested based Targeting
- Ad Creative in with Proper Ad Formatting
