Google Audience Reports can provide valuable insights into your audience, including demographics, interests, and how they engage with your content. It can also show you how they are finding your website, how they are interacting with your ads, and even how they are responding to your emails. With this information, you can make data-driven decisions to reach the right people and make the most of your marketing efforts.

With that said, it can definitely be overwhelming to look at all of the marketing metrics available and figure out which ones are actually beneficial for driving your desired business outcome. Once you have identified the metrics that are most important to your business, you can create and track reports to measure your progress over time. 

Below are the four primary types of reporting available in Google Analytics. Hope this helps!

1. Conversion Reports Allow You To Track Website Goals Based on Your Business Objective

Conversion reports are a great tool for website owners as they enable you to track progress toward your business objectives. They provide you with valuable insights that you can use to make informed decisions about the direction of your website. With the help of conversion reports, you can identify areas of your website that need improvement, track the effectiveness of different strategies, and measure the ROI of various marketing campaigns. Overall, conversion reports are an invaluable resource that can help you get the most out of your website.

2. Behavior Reports Show How People Engaged On Your Site

Behavior reports allow you to analyze how people interact with your website. This includes tracking which pages they visit, what content resonates with them, and what kind of activities they are engaging in. Having this data can help you to better understand your site visitors and optimize your website experience to better meet their needs. Additionally, this data can inform decisions around content production and marketing strategies.

3. Acquisition Reports Show Which Channels Brought Users To Your Site

Acquisition reports are an invaluable tool to help you understand which channels are most successful in bringing users to your website. You can use these reports to identify how different channels, such as organic, CPC, referral traffic, social, and other low-volume traffic sources, are performing. This allows you to make informed decisions about where you should focus your efforts, and which channels are most effective in driving conversions.

4. Real-time Reports

Google Analytics real-time reports are a great tool for monitoring user activity on your site as it happens. Real-time reports provide you with valuable insight into the number of people on your site right now, as well as their geographic locations, the keywords and sites that referred them, which pages they’re viewing, and any conversions that are taking place. This helps you to better understand your user’s journey and identify any areas of improvement.

Focusing on your business objectives

If you’re new to Google Analytics (or marketing in general) – no sweat. My advice is to focus on the metrics that are most closely related to your overall business objectives. For example, if your goal is to increase sales, it would be beneficial to look at metrics that measure the impact of your marketing efforts on sales and revenue, like customer acquisition, average customer value, and customer lifetime value. 

If your goal is to increase web traffic, I recommend using Google Analytics to track page views, bounce rates, and referral sources. 

Bonus tip: Use SEO tools to optimize your website for search engine visibility and create content marketing strategies to drive more visitors to your website. Finally, don’t forget about social media. You can use platforms like Twitter, Facebook, LinkedIn, and Instagram to reach larger audiences as well. 


Stay cutting edge & up to date

Staying up to date with Google Analytics is key. One way to do this is by following official Google Analytics accounts on social media or subscribing to their blog. Additionally, there are a number of helpful online resources and tutorials available that can help you learn more about the platform and its tools. Finally, attending webinars and conferences are great ways to stay informed and connected with the Google Analytics community.